I love chocolate. Good chocolate that is. The stuff the Mast Brothers craft in an old factory in Williamsburg, Brooklyn. I have yet to try it, but it sounds and looks delicious. What an example of spectacular positioning and marketing!
The video below made by thescoutmag shows how these two create an atmosphere and weave their product into a story. Watch them talk about Mark Twain and hand-crafting, curiosity and sail boats.....so clever! They both look a bit as if they belonged to the Bloomsbury Group. They take care of every detail.
This is so well done that now I have all these images of chocolates and sail boats, beautiful paper wrapping and red beards in my head.....I'm really glad they're only selling chocolate....
What an inspiring way to bring a product to life. Enjoy your weekend!
wow! great video, beautiful story and yes indeed a great way to bring a product to life and introduce to the rest of world. Thank you for sharing this , will definitely visit Mast Brothers Chocolate place, they are not very from from me. have a sweet weekend!
ReplyDeleteIt reminds me so, so much of those 1870 stills of people captured in their vocations.
ReplyDeleteBut I loved how this little video brought so much light and modernity and meaning behind their snapshot.
Two amazing things I noticed:
(1) "...a love affair with craft". Beautiful phrase!
(2) Beard nets.
definitely passing this along! Thanks, Kathrin!
I saw your fantastic upcycled flip flop tutorial on Etsy, I am *so* going to try it!!
ReplyDeleteYour latest follower :)
Thanks for sharing this wonderful video. Always enjoy visiting your blog!
ReplyDeleteWhat a fab blog!
ReplyDeleteThanks for the tutorial in etsy, I'm following you now!
Thanks so much for sharing this video! It is so magical and romantic. I love how the story runs from their ideas, past the quirky objeda in the shop, right to the beautiful wrapping.
ReplyDeleteA great find.